My favorite brand Kate Spade is set to launch a difusion lifestyle brand this Spring titled Saturday. Think C. Wonder, but on a much bigger and better scale. It's quirky, fun, and fresh and definitely something to keep your eye out for. This line will be priced a bit lower, which is huge news to all you Kate Spade fans out there who can never seem to justify their steep price points.
In addition to clothing, the brand will also feature accessories, home and tabletop collections. Their Instagram feed has been blowing up with sneak peak pics showcasing bright primary colors, geometric white and black prints, and an eccentric and whimsical ad campaign. Take a look for yourself, what do you think?