Friday, August 9, 2013

Welcome to the Web - Rachel Antonoff

Back in 2010, I discovered NY based indie designer, Rachel Antonoff, while sifting thru some racks at Barney's. For years I have anxiously awaited her website to be updated. I was dying to browse current/old collection photos and shop her designs. My dreams have come true, it is finally here!!!

For those who are unfamiliar with Antonoff's work, it's time to start recognizing her awesomeness. Her aesthetic is girly, functional, whimsical, comfortable, and always colorful. She even designs for Bass Shoes (I swooned over her recent school girl charm collection). Also, her brother is Jack Antonoff (the cute guitarist from Fun and boyfriend to the infamous Lena Dunham from Girls). Convinced yet?

Head on over to her website and check it out. She's posted pictures from all of her collections. Her friends can be found modeling her designs, including Grace Dunham and Mae Whitman.

{Fall 2013}                                                                  {Spring 2012}       

Don't forget to shop her adorable designs. The first 40 customers receive a fun t-shirt!!

And last, but certainly not least, she's got quirky videos featuring her clothes from prior collections. My absolute favorite is the one below, based off of the best movie ever, Teen Witch. Recognize some of her friends?

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